Is 99Visibility a good fit for agencies managing several client brands?

An agency is a good fit if its AI visibility roster is five brands or fewer per account. That is the documented ceiling on the plans.

• Growth, $99/mo: 3 brands, 50 keywords, 50 audits a month.
• Pro, $149/mo: 5 brands, 100 keywords, 150 audits a month.
• Paid plans audit five platforms: ChatGPT, Google AI Overviews, Gemini, Perplexity and Claude.

The product audits how those platforms describe each brand, flags wrong facts, checks whether AI crawlers can reach the site, and recommends fixes. That makes it a fixing tool as much as a tracker, which changes what you can put in a client report. If you want the difference spelled out, read tracking tools vs fixing tools.

If you manage ten or more brands, the plans listed here do not cover that in one account. Work through what an agency with 10+ client brands should look for before committing.

The limits apply to the account, not to each brand. Divide them by your roster to see what each client actually gets.

An even split is rarely how agencies work. A flagship client might need 40 keywords while a smaller retainer needs 10. The pool lets you weight it that way.

Three questions settle the choice:

1. How many brands need AI visibility reporting this quarter? Three or fewer points to Growth. Four or five points to Pro.
2. How often do you report? Monthly reporting with a recheck after each fix uses audits faster than a single monthly run.
3. How many buyer questions matter per client? A narrow local business needs fewer keywords than a software company with several product lines.

Say you run a small agency with four clients and monthly reports. Growth cannot hold the fourth brand, so Pro is the only documented plan that fits.

Clients ask "are we showing up in AI?" as if AI were one place. It isn't. Each engine uses its own index, its own models and its own rules for when to search the web.

The clearest public example is OtterlyAI's 2026 experiment. Otterly reported that Microsoft Copilot produced 2,718 of the 3,934 tracked citations for one test site, while ChatGPT, Gemini, AI Overviews and AI Mode almost never cited it. A single blended score would have hidden that split. Google itself says AI Overviews and AI Mode "may use different models and techniques" and can return different links.

That is why the audit scores each platform on its own. For an agency, it means a report can say "Perplexity describes your pricing correctly, ChatGPT does not" instead of quoting one number. It also helps when the same wrong fact shows up on several platforms, because you can see whether it is one source or several.

For report structure, the agency client reporting playbook covers what to include and how to label it.

Be plain with clients about what sits in their control. The levers with real evidence behind them are access levers, and they work by removing blocks.

In the client's control:

• Per-bot robots.txt rules. OpenAI's crawler page says each setting is independent. Blocking GPTBot stops training use. OAI-SearchBot controls ChatGPT search.
• Firewall and CDN settings. A CDN can turn away an AI crawler that robots.txt allows.
• Rendering. Vercel found ChatGPT and Claude crawlers fetch JavaScript files but do not execute them. Facts that appear only after JavaScript runs may be invisible to them. The playbook on finding facts hidden behind JavaScript shows how to check.
• Stated facts. A specific price or one-line definition on a fetchable page gives an engine a sentence it can quote.

Not in anyone's control: what a model says, whether it searches the web for a given question, and where it places a brand. Google reports AI impressions only, with no position data, so never sell a client an "AI rank". Promise fixes to what blocks them, not citations.

A few situations change the answer.

• More than five brands. The documented plans stop at five. Check current options on the 99Visibility pricing page before you onboard a larger roster.
• A client who cares about Google AI Mode. AI Mode is not one of the five audited platforms listed for paid plans. Treat it as a separate check.
• A prospect pitch. The free checker on this site gives a snapshot of up to three buyer questions. It is not continuous tracking, so use it to open a conversation, not to report.
• A client wanting one dashboard for every engine. Read whether one dashboard can track every AI engine to set expectations.

Next move: list your clients, count the buyer questions each one needs, and divide by the plan limits. For the full feature and price overview, see what 99Visibility checks and costs.