What should my About page say so AI describes my company correctly?

Write your About page as a set of plain facts a stranger could quote without context. "Acme was founded in 2019 and is based in Denver, Colorado" beats "We've been on a journey since day one." The first sentence gives an AI engine something to repeat. The second gives it nothing.

This matters because of how answers are built. When an engine searches the web for a question about your company, it fetches pages and writes an answer from them. If your page states the fact cleanly, the engine has a quotable sentence. If the fact is implied, buried in a story, or missing, the engine fills the gap from other sources or from what the model already believes.

The evidence is narrow but real. Most published GEO techniques show null or negative effects. The exception is stating specific facts: a 252,000-trial factorial study found that "including explicit price information and a recent timestamp also helps consistently." That study ran on documents already in the model's context, so it tells you what helps once your page is retrieved, not whether it gets retrieved. It is still the only positive on-page signal there is, and it points at plain facts, not clever phrasing.

Pick the facts AI answers most often get wrong about companies, and state each one once, clearly, near the top of the page.

• Founding year. "Founded in 2019." Not "for over five years."
• Location. City and country of your headquarters, plus any other offices that matter to buyers.
• What you sell. One sentence naming the product category and the buyer. "Acme makes scheduling software for dental clinics."
• Who owns you. Independent, venture-backed, a subsidiary of a named parent, or acquired on a stated date. Ownership errors are among the most damaging, so say it outright.
• Leadership. Current founder or CEO names, if you are comfortable publishing them.
• Current product names. Especially after a rebrand. Say "formerly known as" once so the old name maps to the new one.

Prices usually belong on the pricing page, and the same logic applies there. See whether to publish your prices for AI answers.

Say you run a hypothetical payroll startup that was acquired last year. If the About page still reads "an independent team," an engine that fetches it will repeat that. One updated sentence fixes the input.

You don't need a special writing style. Google says you "don't need to write in a specific way just for generative AI search," and there is no ideal page length. Write for a human who wants the facts fast.

A perfect About page does nothing if the crawler gets an empty shell. Check three things.

The facts are in the server-rendered HTML

Vercel's crawler study found that ChatGPT and Claude crawlers fetch JavaScript files but "don't execute them. They can't read client-side rendered content." Independent testing as of June 2026 found the same for OAI-SearchBot, ClaudeBot, Claude-SearchBot, PerplexityBot and others. Googlebot is the main exception. If your About page is a single-page app that loads text after hydration, view the raw page source. If the founding year is not there, most AI crawlers can't see it.

The right bots are allowed in

robots.txt rules are per bot. OpenAI's crawler docs say each setting is independent: GPTBot governs training, while OAI-SearchBot controls whether you appear in ChatGPT search. A blanket AI block can remove you from search answers without anyone noticing. A firewall or CDN can also return a 403 to a crawler that robots.txt allows. The AI Crawler Checker requests a page as each AI crawler and shows which ones get turned away.

No snippet controls are hiding the text

Templates sometimes carry nosnippet, max-snippet:0 or data-nosnippet attributes. Google and Bing document these as controls that keep content out of AI answers. Make sure your facts section isn't wrapped in one by accident.

An About page that says "founded 2019" while the footer says "since 2018" and an old press page says 2020 hands the engine three answers. It has no way to know which one is current.

Internal contradictions are a plausible cause of the errors companies complain about most, and they are entirely in your control. Audit these places for the same facts:

1. About page and team page
2. Pricing page and plan comparison tables
3. Footer and contact page
4. Any structured data blocks
5. Press releases and old blog posts that state headcount, location or ownership

Where an old post is wrong, add a dated correction rather than leaving the conflict live. Our guide to fixing contradictions in your brand facts covers the audit step by step, and mistakes on your own website can cause AI errors in ways that are easy to miss.

A note on schema: Organization markup can restate the same facts, and Google says existing markup does no harm. But Google also says structured data isn't required for generative AI search, and Ahrefs' matched test found AI Overview citations fell 4.6% after pages added schema. Treat it as another place facts must match, not as a lever.

Be plain about the limits, because they decide where your effort goes.

• Answers given without web search. When an engine answers from memory, it uses what the model learned before its knowledge cutoff. OpenAI lists a Feb 16, 2026 cutoff for the GPT-5.6 family and Aug 31, 2025 for the Instant path. A fact you publish today won't reach those answers until a future model is trained, if it does at all.
• Retrieval choices. Engines decide per query whether to search and which pages to fetch. A correct page that isn't retrieved isn't used.
• Third-party pages. If engines cite review sites, directories or a competitor's comparison page instead of you, the error lives there. Being named correctly on those sites is associated with appearing in the answer, with no promised effect. See what to do when a competitor's comparison page misrepresents you.

No one can force a model to describe you a certain way. You can remove the reasons it gets you wrong.

1. Find out what engines currently say. Ask each one the questions a buyer would ask, and note every wrong fact. The free checker on this site runs up to three buyer questions as a starting snapshot, and an AI brand audit explains how to go further.
2. Rewrite the About page as plain fact sentences for founding year, location, offer, ownership and leadership.
3. View the raw HTML to confirm the facts load without JavaScript.
4. Check robots.txt and firewall access for each AI search crawler.
5. Fix every contradiction elsewhere on the site.
6. Re-check in a few weeks, engine by engine. Results differ by platform, so don't average them into one number.

Should I add Organization schema to my About page? You can, but don't expect it to get you cited. Google says structured data isn't required for generative AI search, and Ahrefs' matched test of 1,885 pages found no major citation uplift, with AI Overview citations falling 4.6%. Existing markup does no harm. If you use it, make sure the founding year, address and name match the visible page exactly, because a mismatch adds another contradiction.

How long until AI answers reflect my updated About page? It depends on the stage. Answers that use live web search can pick up the change once the engine recrawls and retrieves the page, which nobody can schedule. Answers from model memory won't change until a new model is trained past your update. That is why some answers update and others keep repeating the old fact.

Does the About page matter if Google already renders JavaScript? Yes. Googlebot renders JavaScript, so Google's AI features may see client-side content. Most other AI crawlers, including those behind ChatGPT, Claude and Perplexity, don't execute it as of 2026 testing. Server-rendering your facts covers both groups at once, so it's the safer default.

What if AI keeps repeating a fact from a third-party site? Fix your own pages first so there is a correct, quotable version. Then contact the third-party site and ask for a correction. When engines cite other sites instead of yours, being named accurately on those sites is associated with appearing correctly in answers. See whether [AI trusts your site over third-party sites](/questions/ai-trust-own-site-vs-third-party) for more.